Irrational premises in the conservative populist movement
The other interesting aspect of these populist movements is that their bedrock premises are irrational. I can’t help but empathize with these just-plain-folks being shaken out of their anesthesia and wanting to stick it to the man. I think this emotional resonance draws people in to the cause.
Unfortunately, the movements’ plans for improving society are informed by obvious falsehoods (take your pick: global warming is a hoax, Barack Obama is a terrorist, death panels, socialism would lead to societal destruction+the current government is moving towards socialism, etc etc etc). This situation should prevent a reasonable person from supporting their cause. For those within the movement, emotional support comes first, and belief systems come second. Individuals become involved for emotional reasons, and take on the beliefs of their compatriots. Tragically, these belief systems are fundamentally corrupt.
Commentators in the public sphere (like Glenn Beck) may not induce the original emotion to become a part of these movements (socioeconomic loss is probably a major origin), but they do perpetuate the emotional intensity. They also perpetuate and introduce novel false premises, which prevents the movements from developing into an engine for social change. The corporate interests which drive the intellectual castration of these movements benefit from the castration, as they are motivated to maintain the status quo (from which they are profiting handsomely).